Black Girl Sunscreen Thread

Liz Rich x Black Girl Sunscreen — travel creator partnership

Hi Aisha, With Black Girl Sunscreen's focus on beauty, I thought this would resonate. I manage Liz Rich, and honestly, Black Girl Sunscreen is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Black Girl Sunscreen's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's travel content saves skyrocketed 40% last week

Hey Aisha, Following up on my note about Liz Rich — her recent Tulum content just hit a 40% save rate, with her audience specifically asking about her skincare routine in that Caribbean heat. Her followers are actively seeking sun protection advice for their own travel plans. With summer travel season ramping up, there's a real opportunity for Black Girl Sunscreen to be part of those destination stories. Worth a 15-minute call this week to explore? Best, Mavi